October 26, 2022 – LCO Placemaking

Placemaking Workshop for Lac Courte Oreilles to Take Place on November 12th (October 26, 2022 – Hayward, WI) – The Sawyer County / Lac Courte Oreilles Economic Development Corporation will host a Placemaking Event at Big Fish Golf Club in Hayward
on November 12th from 9 am-noon.

Placemaking involves listening to and asking questions of the people who live, work and play in a particular space to determine their needs and aspirations. This will be a collaborative Placemaking Workshop in which those who attend will explore and discuss potential improvements to The Travel Plaza, LCO Ball Field, The Landing and Reserve Pavilion.

This event is open to the public and anyone who is interested is encouraged to attend. Light refreshments will be provided and an RSVP is preferred. RSVP:

For more information about the Placemaking Workshop, please visit or directly reach out to Jordan St. Germaine at (715) 699-3202 or To learn more about the Sawyer County Lac Courte Oreilles Economic Development Corporation, visit Have a topic you’d like the group to address? Please email

LCO Placemaking flyer

Dec. 18, 2019 – Meeting Notes

Hello everyone.  Quick update on what is happening with Placemaking in Sawyer County.

Earlier this week, node stakeholders, representatives from the Chamber, HBID, County and City met with SignArt President Matt Snyder and Project Manager Brad Reiter to brainstorm ideas for wayfinding signage.  The consensus of the group was that there is a need for better signage to help visitors navigate our communities.  SignArt will put together draft concepts for a wide variety of needs identified.  We will be meeting with SignArt again after the holidays with the goal of having designs ready to go for review, discussion and approval by the community.  Signage for downtown related to Main Street construction and parking is a priority, followed by several other projects identified by our groups through earlier exercises.
We've attached a draft report from the City of Sturgeon Bay from spring of 2019 related to wayfinding signage.  It's an excellent reference regarding some of the similar challenges we have in Hayward and Sawyer County and a comprehensive way to address those issues.
Recommendations of Sturgeon Bay's assessment that we can also adopt include:
1.  Raise Visitor Awareness
2.  Highlight Access Points
3.  Blaze Trails to Centralized Areas
4.  Clearly Mark Parking Areas
5.  Facilitate Pedestrian Exploration
6.  Enhance the Environment through unifying elements
7.  Connect the Visitor with the Place
Last but not least, in early January we will be meeting with local artist Sara Balbin of Dragonfly Studio regarding a possible sculpture at the base of Main Street near Riverbrook Bike and Ski.  A bump out in the sidewalk has been approved by the City for use of public art.  Sara's website and work can be seen here
Hope everyone has a safe and blessed holiday.  Enjoy the snow!
Jim Miller, Placemaking Steering Committee 

Dec. 2019 – Upcoming Meeting

Hope everyone is enjoying the winter wonderland.  

As a review, our node leaders interviewed three sign vendors to help us with design and implementation of wayfinding signage.  The leaders met again in November and selected SignArt of Eau Claire to be a preferred partner.  Visit their website here.
SignArt's project leader Brad will join us on Wednesday, Dec 18th at 11 am at the Hayward Chamber of Commerce office to discuss initial design ideas.  We welcome you to join us with your ideas. 
In preparation, it might be helpful to gather photos, magazine clippings or other visual examples to share with the designer.  Specifically, we will be looking at materials, colors, texture and scale to encompass the feel of Sawyer County based on our earlier exercises.
Have a great day.
Jim Miller, Placemaking Steering Committee 

Fall 2019 Meetings

Node leaders have been busy in discussions over the one item that everyone seemed to agree was needed for ALL nodes in Hayward: wayfinding signage. Sign vendors were explored. Branding was a topic important to many. Discussions also included upcoming construction to Main Street in early 2020 and how that might be incorporated into the Placemaking plan for signage rollout.

Comprehensive Report is Here!

NWRPC has taken the raw input from our Placemaking-Hayward meetings and compiled the information into a full report. Download the pdf here to review the work that has been accomplished this year and the focus for future projects!

Follow Up Workshop – Held July 18th, 2019

Our Next Steps

This Placemaking Workshop was used to identify our next steps in making Hayward an even better city to live, visit, work, and play. Attendees reviewed and fine-tuned community ideas from the May 14th Placemaking Event. Priorities and timelines were identified for our placemaking recommendations. After that, strategies for implementing our plans, were explored, including potential resources, and partnerships.

Download the Workshop Presentation

Our partners at Northwest Regional Planning Commission will now take our worksheets and notes to generate a report to be used as a guidepost. As soon as we have the report we will post it here!

We hope to see everyone from these first events back to join their team members as we move forward with future events. If you didn't make it to one of these meetings and would like to catch up, don't hesitate to contact us.
For more info, contact Bruce Paulsen, Sawyer County/Lac Courte Oreilles EDC at 715-634-3618 or

Don’t miss out!
Be part of Promoting a Thriving Sawyer County!

Hayward Placemaking Event – Held May 14th, 2019

We had a terrific turnout with 7 teams and over 60 people. We would like to thank our partners from Northwest Regional Planning Commission: Crystal Rohde, Clem Larson and Jason Laumann. As well as our Placemaking “Head Coach” for the evening, Chris Straight, Senior Planner with West Central Wisconsin Regional Planning Commission.

Folks gathered together, learned about Placemaking, how to look at our public spaces in Hayward in new ways and consider how to make them “sticky”. Several exercises were completed, then, teams proceeded to our seven public locations around town. Innovative brainstorming began. Tons of ideas were expressed and a report will be generated from all the discussions. It was great fun and very inspiring to see people so motivated to improve upon our already wonderful community. (Photos: NWRPC, Desmonde Bennett, Jim Miller)

The “Nodes” or Public Spaces We Are Considering:

Lumberjack Bowl
City Beach
Downtown Hayward
The corner of HWYs 27 & 63
Sherman and Ruth Weiss Community Library and Trails
Hatchery Creek Park
Shue’s Pond
In this exercise – everyone was asked to place a dot next to the word or phrase that best describes how they want people to see Hayward.
Where would you place your dot?

More events will be scheduled this year.

Join us on this exciting adventure.

More info…What is Placemaking?


Placemaking is the planning, design, and management of public spaces.


Placemaking involves listening to and asking questions of the people who live, work, and play in a particular space to determine their needs and aspirations.


Placemaking is figuring out how to connect spaces in a community to bring people together.

So what is a “Sticky” Space?

A “sticky” space or place has amenities or qualities that cause people to want to return over and over. It is such an enjoyable environment, they find it hard to stay away.

And that is what our Placemaking adventure is all about. Taking a few great public spaces around Hayward and coming up with ideas to make them “sticky”. Want to help? Everyone is welcome. This journey continues with more dates to come.

Sign Up to Receive E-mail Updates:

This Event hosted by
Thank You to Our Event Sponsors